The Japan Foundation Center for Cultural Exchange in Vietnam proudly presents a new traveling exhibition “I Love Sushi”, opening on April 12 (Friday) in Hanoi. 

In 2013, UNESCO inscribed washoku—Japanese cuisine—on its Intangible Cultural Heritage list, and sushi is the archetypal example. Sushi is a refined and healthy food that looks good and tastes good, and it has already become a familiar item on menus worldwide. From its roots in Southeast Asia or Southern China, sushi reached Japan over a thousand years ago. Since then, sushi has radically changed, taking advantage of the abundance of natural resources found in and around the islands of Japan, of the application of knowledge and ideas to sushi, and of the never-ending Japanese drive to try good-tasting foods at the earliest opportunity. The type of sushi that first comes to mind for most people today is nigiri-zushi, which emerged about two hundred years ago in Edo, the city that we now know as Tokyo. 

Sushi has now spread outside Japan’s borders and is enjoyed around the world. But although it has become a familiar food, many people have only discovered a few of its attractions. This exhibition aims to provide an in-depth visual guide to the appeal of sushi. It includes the chance to learn about how Japan took in sushi in its original form, how it modified sushi to suit the natural environment, culture, and lifestyles of individual areas. It also introduces today’s vibrant sushi culture, and it encourages us to think about the potential of sushi as a food for the future in the light of contemporary food issues. The exhibition includes a simulation of a visit to a sushi shop in Japan. People who know little about sushi will greatly enjoy the exhibition, and keen fans of sushi will find it fascinating too. And we very much hope that through sushi, the exhibition will also communicate something about the history and customs of Japan. 

 Exhibition Information
Organizer:                    The Japan Foundation Center for Cultural Exchange in Vietnam 
Opening ceremony:   10:00, April 12 (Friday)
                                       With Yosakoi performances and craft activities like Origami, DIY
Open Time:                12 April – 5 May, 2024
                                       9:00 – 18:00 (No lunch break, No days off)
Venue:                          The Japan Foundation Center for Cultural Exchange in Vietnam 
                                        27 Quang Trung, Hoan Kiem, Hanoi
Extra activities:          Happi try-on, fun quizzes, write your own Kanji etc.
Free admission 

 For schools who want to bring their students for a study tour or other large groups (>15 people), please make your reservation so we can arrange the space and a tour guide for you. Reservation can be made via our Facebook page or email mynt@jpf.go.jp  

 Throughout the exhibition period, side events related to the theme of Sushi will also be organized. To kick off, in the afternoon of 13 and 14 April, we will have a special event of Exhibition Tour and Sushi Making Workshop, in collaboration with Ganeya Restaurant. For more information and registration, please click here: https://forms.gle/gEZnVXHSejemHA4LA (registration opens until 23:59, Sunday 7 April). Due to the expected large number of registrations, we will choose the participants randomly from all the registrations and will inform the result to every registrant by Tuesday, 9 April) 

For updates about other side events, please follow us at: www.facebook.com/japanfoundation.vietnam/  

 Apart from the main venue at 27 Quang Trung, we also exhibit a compact version of the exhibition at Aeon Mall Long Bien (27 Co Linh, Long Bien district), where you can also enjoy the real sushi at their food court after learning about the most basic knowledge of Sushi. 

For further information about the exhibition: 
Mr. Osuka (ext: 160) – Ms. Huong (ext: 106)
The Japan Foundation Center for Cultural Exchange in Vietnam
27 Quang Trung, Hoan Kiem, Hanoi TEL 024-3944-7419
Email: jpfhanoi@jpf.go.jp     https://hn.jpf.go.jp/      www.facebook.com/japanfoundation.vietnam/